In this article, we explore why entities should adopt an open innovation approach to apply citizen engagement.
Everybody knows by now that innovation is an essential part of any organization’s success. Success? it is rather “survival”! But there is no one-size-fits-all innovation technique. Terminologies like Open Innovation, Crowdsourcing, and Co-Creation can be overwhelming and confusing because they are all innovation techniques that can invite external people into a process or a project.
This year was gratefully an eventful year for Untap. It started with graduating from techstars accelerator program in Riyadh. The three months acceleration period was a lot of learning, sharing experiences with our fellow startups, and gaining knowledge from our amazing mentors.
Open innovation allows organizations to bring together people from different backgrounds and disciplines in a collaborative environment to come up with solutions that would otherwise never exist.
P&G has always been a hardcore believer in the power of innovation.
The theme they constantly follow to bring new products to life is “Bringing the Best of Outside-In and Inside-Out”.