P&G has always been a hardcore believer in the power of innovation.
The theme they constantly follow to bring new products to life is “Bringing the Best of Outside-In and Inside-Out”.
As the leading initiative in MENA for learning programming languages in Arabic, the One Million Arab Coders initiative – a Dubai Future Foundation project – needed to use their vast network of coders to act in a very short time frame and come up with tech-based solutions for the Arab world to lessen the challenges caused by COVID-19.