ICC is an innovation challenge that aims at promoting cultural fluency among students and introducing them to the multifaceted challenges that startups face, especially in developing countries.
Did you know that since 2000, 52% of Fortune 500 companies have gone down the road to failure? Technology disruptions are the main reason these companies either went bankrupt, acquired, or ceased to exist.
P&G has always been a hardcore believer in the power of innovation.
The theme they constantly follow to bring new products to life is “Bringing the Best of Outside-In and Inside-Out”.