ICC is an innovation challenge that aims at promoting cultural fluency among students and introducing them to the multifaceted challenges that startups face, especially in developing countries.
Did you know that since 2000, 52% of Fortune 500 companies have gone down the road to failure? Technology disruptions are the main reason these companies either went bankrupt, acquired, or ceased to exist.
P&G has always been a hardcore believer in the power of innovation.
The theme they constantly follow to bring new products to life is “Bringing the Best of Outside-In and Inside-Out”.
Innovation competitions or innovation challenges are effective tools used by organizations to access and connect with expert communities. The objective is to collaborate on developing the best sustainable ideas and solutions, those solutions are hard to reach depending on internal resources only.