For the second year in a row, Untap powered the annual 24-hour international case competition (ICC) organized by The AUC School of Business Center for Entrepreneurship and Innovation (CEI), El-Khazindar Business Research and Case Center (KCC),
Did you know that since 2000, 52% of Fortune 500 companies have gone down the road to failure? Technology disruptions are the main reason these companies either went bankrupt, acquired, or ceased to exist.
P&G has always been a hardcore believer in the power of innovation.
The theme they constantly follow to bring new products to life is “Bringing the Best of Outside-In and Inside-Out”.
We live in an era of rapid technological progress in addition to continuous changes in market dynamics, and consumer behavior. Those changes have made innovation the only way to stay in the game.
Innovation competitions or innovation challenges are effective tools used by organizations to access and connect with expert communities. The objective is to collaborate on developing the best sustainable ideas and solutions, those solutions are hard to reach depending on internal resources only.