Your Ultimate Guide to Online Competitions

Online competitions could be a very useful method to find qualified job seekers and innovators.

Think of all the ways that can make you benefit from an online competition:


  • Going for a real-life challenge. Something you face regularly. A problem you have always thought should be addressed in an innovative way. It can also be something outside your company but within your industry. It will connect you with your audience while providing you with extremely valuable insights.

  • Defining what skills this challenge should test. It has to be aligned with the set of skills you are looking for, a combination of technical and soft skills that are inevitable for a job you are trying to fill within your organization.


Organizing a successful competition can be very easy compared to the traditional process of a job posting, screening, running interviews, then evaluating and selecting.

Now let’s move to the steps you need to kick-start your next online competition.


  1. Define your goals. Is it hiring? Is it gathering a database of potential hires to consider later for physical interviews? Or maybe you are looking for a solution to adopt and a team to implement this solution as a pilot project.

  3. Define your target audience. Based on your predefined goals, start creating an applicant persona/s. A persona will help you make the right outreach plan. It will also guide you while tailoring every step to the kind of applicant you’re targeting and will ensure that the process is easy and clear to encourage them to consider then apply.

  5. Structure your competition. Make sure to include a clear timeline and duration for each phase. Also, define precise steps/scenarios from a competition organizer’s standpoint and from an applicant’s standpoint.

  7. Document the mechanics. Since each competition requires certain mechanics depending on its own nature and its previously defined structure, this step will help you figure out if any extra technicalities or offline events are needed.

  9. Build a communication and outreach plan. Include all communication messages, platforms, and tools relevant to each phase. Align them with the timeline you built before.

  11. Create a competition toolkit. State the problem background, introduce the competition concept as the solution, an overview of the target audience, include the mechanics and the winning criteria, and finally, all important dates and deadlines. Share it among your organization and onboard all concerned teams to be aligned.

  13. The Action Plan. Translate all of the above into actionable steps. Start with the announcements (in line with the communication plan). Create action steps for each stakeholder and find a suitable tool to run and manage your competition. Make sure you choose the right tool based on your competition mechanics and rounds needed at the same time at an affordable price.


Start tapping into new ideas, solutions, skills, and attract qualified candidates. If you believe your organization is the right place for bright minds and a suitable environment for adopting innovative solutions and applying new ideas, you should give competitions a go! 

Learn more about Untap’s solutions here.

7 Reasons Why It Is Time To Launch An Online Competition

Whether you were a big company, a startup, an NGO, or even a governmental entity, competitions can be extremely valuable. They open the door to innovation inside your organization and they help you find the remarkable talent outside of it.


Here is a list of the top 7 reasons why you should organize a competition right away:


1) Boost your marketing and engage with your audience:


Many big companies include competitions in their marketing strategy. Involving your audience in a challenge to solve by contributing ideas in return for public acknowledgement or valuable prizes can make lots of people interact with your entity and spread the word about your brand. People will feel connected to you since they feel that their input is being valued. It’s a great way to build your fan base.

You can also gather valuable information and insights about your customers such as their demographics, how they heard about the competition or what they like and dislike about your products and services.


2) Discover startups:


If you were an incubator or an accelerator or a venture capital firm, then you must have organized a competition before and called for the new innovative startups to apply in order to support the best or invest in them. Untap helps you streamline the process of receiving and judging applications and makes life much easier.

If you were a company looking for outside solutions then partnering with a startup that provides this solution can definitely be an answer and a competition can help you spot the startup that matches your specific needs.


3) Collaborative innovation:


If you are facing some challenges in your business or if you are an organization that wants to solve a challenge to make people’s lives better, a great solution would be holding a competition where participants contribute ideas to solve this particular problem or challenge. This helps you gather multiple perspectives on how to approach this challenge with feasible solutions.


4) Test your product:


You can hold a competition that requires the participants to use your own product in order to achieve a certain task. This helps you create awareness about your services and products and you can also gather valuable insights and feedback from the participants about their experience.


5) Employees engagement:


You can organize a competition between your employees to solve a certain problem within the company or set a new policy. You will be surprised by the innovative ideas

Competitions engage your employees in the strategy of your company and help increase their satisfaction at work.


6) Training:


If you are a company that just adopted new technology and wants to train your employees on how to use it, then you can organize a competition between your employees to achieve a certain task using this new piece of technology.

If you are an educational entity and want your students to master something that they learned, then holding a competition between your students on the new concept they learned is also a good choice.


7) Innovative Recruitment:


A competition can attract the top talents and test them so that you can select the best to hire. Instead of just judging based on education and past experience, you can test their creativity and problem-solving skills with a set of challenges inside a competition.

Thinking about running a competition, an award program, or a call for applications? We’d love to help! Chat with us now and let’s brainstorm your upcoming initiative.